Much is made of how young people drive once they get behind the wheel, but the same focus is not given to what type of vehicles they drive. However, the recently released J.D. Power 2013 New AutoShopper Study looked at the brands these young motorists consider, as well as how they go about searching for their next vehicle.
The study found that members of Generation Y start the car-buying process with an open mind, and are generally receptive to options from any automaker. About 54 percent of this generation remains open to any brand as they begin searching for an automobile, and almost half of these shoppers use a smartphone as they hunt for the perfect ride.
"Automotive manufacturers have a great opportunity to influence these buyers during their shopping process, particularly since so many of them begin the process fairly open-minded," said Arianne Walker, a senior director at J.D. Power.
As drivers continue looking for the right car, they will frequently visit up to 10 automotive website to get a comprehensive look at reviews, vehicle maintenance and general information about potential cars.