White is the most popular car color

October 12, 2012 12:00 AM

For the second year in a row white was the most popular car color in the world, according to a study done by PPG Industries.

White took the top spot with 22 percent of all automotive builds this year using the color. It was closely followed by silver and black, which accounted for 20 and 19 percent, respectively. Other colors like gray, red and natural shades like brown and grees were distant finishers. The trends were relatively consistent across the continents, as white was the most popular color for vehicles worldwide, MSN reported.

"Color is one of the first characteristics noticed in product design, and it is increasingly being used in everyday items, from cell phones to large appliances, based largely on automotive trends," said Jane E. Harrington, PPG manager. "The palette being developed for the automotive segment continues to be influenced by culture, nature, fashion, interior design, color popularity and new pigment technology."

Color remains an important factor for drivers looking to purchase a new car, with 77 percent saying that the exterior hue was a factor in their decision. Similarly, owners who need to have auto repair done often use that vehicle maintenance to update their color to a trendy style. 

Back to news