Toyota looks to "reinvent" the Super Bowl ad

January 31, 2012 12:00 AM

Toyota has revealed that the new ad campaign for the Toyota Camry will revolve around the idea of "reinvention," with the new 30-second spot set to air during the Super Bowl.

The commercial, which is already available online, asks what other things could be radically reinvented like the new Camry. For example, the "reinvented DMV" in the commercial features ice cream and mini golf. Some of the ideas descend into the bizarre, like the "reinvented blender" playing Lionel Ritchie music or a "reinvented baby" that doubles as a time machine.

"Reinvention is a powerful idea and one we took to heart when we redesigned America's most popular car with the launch of the 2012 Camry and elevated it above the competition," said Bill Fay, group vice president of marketing at Toyota. "The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public."

Until car repairs are reinvented into something a bit more fun, drivers will still have to pay attention to their auto maintenance, whether they're driving a brand-new Camry or the same car they have been for years.

Back to news