Toyota continues upward trend in February

March 4, 2013 12:00 AM

Toyota has already tracked its February sales, and early numbers have the manufacturer boasting an 8.7 percent increase in daily sales and a 4.3 percent growth overall. 

Many U.S. automakers posted large gains in January and more moderate increases in February. However, numbers are still up and incentives were down in the month, providing an ideal environment for manufacturers to grow their profits, The Los Angeles Times reports. 

Toyota was helped by sales of its Avalon, which had its best month since November 2007 and saw increases of more than 63 percent. The Corolla, Camry, Tacoma all had strong months, and several other models, such as from the luxury brand Lexus, also had stellar sales in February. Drivers were encouraged by good reports of vehicle maintenance and fuel efficiency and so far have not stalled purchases due to potential economic issues. 

"Despite rising gas prices, severe winter storms and concerns about the federal budget, February was a good indication of the overall strength of the market," said Bill Fay, a vice president with Toyota. "With the most fuel efficient full line of vehicles, Toyota is well positioned, and we're encouraged by very positive consumer reaction to our new Avalon and RAV4." 

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