Toyota launched a new campaign urging customers to "go places" with the automaker. The company claims that this slogan represents a renewed commitment to better, more exciting products.
According to Brand Channel, the carmaker is looking to spark interest after several years of decreasing sales in the U.S. market. 2010 was a year plagued with recalls due to faulty brake service and natural disasters in Toyota's native country of Japan, which didn't help matters, but it appears that things are turning around for the automaker.
August sales were up by almost 50 percent compared to this time last year, and the company hopes a boost in sales with be joined by an increased cultural presence. "Let's Go Places" is a part of that new vision.
"'Let's Go Places' speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define," said Bill Fay, a group vice president and general manager at Toyota. "The phrase conveys a dual meaning of physically going places and taking off on an adventure, while also expressing optimism and the promise of exciting innovation that enriches people's lives."
The new campaign will officially roll out nationally on December 31.