Record first half of 2012 for Ferrari

September 17, 2012 12:00 AM

The first six months of 2012 were very kind to Ferrari, with the manufacturer seeing record sales through June.

Ferrari set a record for both total revenue and the number of individual cars delivered. The company also saw increases in the number of cars delivered to dealers. In addition to these overall numbers, Auto Evolution reported that sales in the United States grew 17 percent, while the Greater China market also expanded by about 10 percent and the United Kingdom rose a whopping 43 percent.

"These results, achieved against a still highly challenging international economic backdrop, are first and foremost a reward for our constant and significant investment in technological innovation," said chairman Luca di Montezemolo. "We can look forward to ending 2012 having improved still further on last year's financial performance."

Despite the tumultuous economic times, Ferrari's sales have remained relatively steady. Market Watch claims that this is partially due to the luxury car's clientele, who are unlikely to change spending habits or settle for car repair as a result of a changing economy.

The one dark spot for Ferrari occurred in its home country. Italy sales decreased to only 187 units sold, almost half of what the numbers were at this time last year. New taxes and the existing financial crisis contributed to this poor performance. 

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