For the first time in more than 100 years, AAA will be covering up its iconic red, white and blue color scheme in favor of a brighter color. The company will be painting its tow trucks pink in an effort to raise awareness of National Breast Cancer Awareness month.
"We assist more than 25 percent of the driving public with AAA roadside assistance—and our service vehicles are seen on our nation's roadways by millions of motorists each day," said Gerry Gutowski, senior vice president of AAA. "Our hope is that pink tow trucks will garner attention and spread awareness to help in the fight against breast cancer, which is the second leading cause of cancer death in women."
The trucks will primarily be in the Midwest area, with the Detroit News reporting that stranded drivers in Chicago and Detroit will be aided by these colorful trucks.
AAA will also take part in charity walks for Making Strides to End Breast Cancer. The trucks will be at the sites for many of the fundraising events and AAA is offering free roadside assistance or car repair to any participants with automobile trouble.