New study reveals who makes the auto decisions

February 1, 2013 12:00 AM

When it comes to buying a car, people in many households have a differing opinion on who's in charge. According to a new study from the Alliance of Automobile Manufacturers, 72 percent of men think that they're the ones who make the final decision, and 60 percent of women say they call the shots when it comes to purchasing a car. 

While each group may think they are the ones spearheading the decision, they do have some opinions on who has the upper hand with regard to certain aspects of the vehicle. Nearly 85 percent of men believe that they should take the lead when discussing matters of the engine or auto repair, yet only 47 percent of women think men have the upper hand in this realm. Overall, 70 percent of women and 60 percent of men say they have the most influence over the final choice. 

"One of our industry's most daunting tasks is meeting the needs of such a wide range of consumers," said Mitch Bainwol, president of the Alliance. "... There are a lot of different voices in many households. But what's especially impressive about this data is that it shows what a strong role women play in so many purchases." 

Despite this discrepancy, a recent poll found that women influence between 80 and 85 percent of all automobile sales in addition to buying the majority of new and used cars for themselves, Auto Guide reports.

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