More drivers consider technology when buying a new car

January 20, 2014 12:00 AM

What convinces a driver to buy a new car? It may be the style, price or fuel efficiency of the vehicle, but more often than not, the technology included in the automobile plays a significant role. According to a recent study from J.D. Power, many drivers are turning to American vehicles thanks to the impressive technology featured in the models.

This could be anything from state-of-the-art infotainment systems to navigation directions, but no matter what, drivers are giving these features serious consideration. In fact, the J.D. Power survey found that about 38 percent of owners who buy a domestic vehicle cite the technology as one of the main reasons for their decision, compared to just 33 percent of drivers who buy foreign cars. 

"Domestic brands in general are carving out a niche for themselves by offering vehicles with the latest technological features, and it appears to be getting the attention of customers," said Jon Osborn, a research director at J.D. Power. "It's important for automakers to understand what motivates new-vehicle buyers to shop and purchase a particular model ..." 

One downside of cutting-edge technology is that it may come with a few bugs or hiccups. For the most part, this won't be a major problem, so long as motorists stick to their scheduled maintenance and make sure a professional is examining all aspects of an automobile. 

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