Jaguar calls on British stars for Super Bowl commercial

January 14, 2014 12:00 AM

The Super Bowl is just a few weeks away, and many casual football fans are more excited to see the highly anticipated commercials than the game itself. Those viewers will undoubtedly be ready to check out the newest ad from Jaguar, which is poised to bring together some of the best British movie villains for a memorable commercial. 

Jaguar recently revealed that its Super Bowl ad would star three highly acclaimed British actors - Sir Ben Kingsley, Tom Hiddleston and Mark Strong - who are well-known for work as the evil antagonist in several films. Directed by Academy Award-winning director Tom Hooper, the 60-second commercial will center around the villains and is set to introduce the all-new 2014 Jaguar F-Type Coupe. 

"With 'British Villains,' Jaguar will present itself on the Super Bowl stage as a challenger to the usual luxury car suspects, with a unique cinematic expression of our modern British style," said Jeff Curry, brand vice president for Jaguar. 

While the commercial likely won't spend too much time focusing on the cost of vehicle maintenance for the luxury car, or the fuel economy of the automobile, it will certainly capture the attention of the millions of viewers. 

Back to news