Chrysler is joining forces with Carhartt to create a line of clothing that goes along with the famous "Imported from Detroit" tagline used by the automaker in several commercials. The two companies, both of which are based in Detroit, are producing the apparel as an homage to the Michigan city and its people.
"The pairing of the Chrysler brand and Carhartt is another example of how we are continuing to champion the energy created from the 'Imported from Detroit' campaign," said Chrysler president Saad Chehab. "Carhartt shares Chrysler's respect and appreciation for hard-working Americans."
Carhartt will work to blend the sleek and iconic styles of the two brands with details like leather brand labels and blacked out hardware. The designs are said to reflect the hardworking and industrious nature of the Midwest and are catered to the blue collar population often found in that region.
The clothing, which will be entirely produced in America, will include jackets, coats, t-shirts and hats. There will even be a mechanic shirt and work dungarees that can be used by auto enthusiasts when working on their car repair.
The initial production will be limited to only a few hundred of each piece of clothing, with the success of the campaign dictating further expansions, The Detroit Free Press reports.