Hyundai introduces all-new Azera to America during Academy Awards

February 27, 2012 12:00 AM

During the Oscars, Hyundai aired nine different commercials promoting the all- new Azera, an entry-level luxury sedan. Two of the ads were directed by Wes Anderson, who is responsible for many silver screen gems such as The Royal Tenenbaums and Fantastic Mr. Fox.

"Hyundai is proud to share the spotlight with Hollywood's biggest names on Oscar Night, and is excited to introduce the award show's huge national audience to the all-new Azera," said Steve Shannon, Hyundai Motor America's vice president of marketing. "The glamour of the event and its star attendees provides the perfect venue to show off our newest luxury sedan."

The new car, which starts around $32,000, will soon be available across the nation. Those thinking about purchasing a new model may want to get auto maintenance for their current vehicles. This may improve their ride's trade-in value.

The new Azera is loaded with safety features, such as brake assist and a tire pressure monitoring system. It also comes standard with a rearview camera, vehicle stability management and an engine immobilizer to keep drivers and their passengers safe in the event of a crash.

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