Honda earns prize for best auto ad of the year

January 16, 2014 12:00 AM

Numerous automobiles made their grand debuts at the Detroit Auto Show this week, but that special event was about more than new models. During the festivities, The One Club announced the recipients of the 2014 One Show Automobile Advertising of the Year awards, which recognized some of the best media ads from the sector. 

Winners were selected based on the judgments from a panel of 50 creative directors and journalists, who sifted through more than 500 entries. Rather than select the vehicles and brands based on topics like affordable car repair and fuel efficiency, the winners were chosen based on content and entertainment value. 

"We're seeing fantastic work in automotive across media," said Yash Egami, the producer of the awards. "Automotive is known for its great TV spots, but it's breaking ground in other categories, like experiential and interactive, where we're seeing thoughtful, engaging ads that are generating personal experiences as well as large-scale spectacles." 

Honda was one of the biggest winners, taking home the prize for the best broadcast television and online video spots. Hyundai was recognized for having the top interactive advertisement, while Toyota tied with BMW for the best experiential advertising. 

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