Greens becoming more prevalent in car colors

August 8, 2013 12:00 AM

The color of your car can say a lot about you. What you may not realize is that popular hues also reflect what is going on throughout the auto industry. To look deeper into this, BASF, one of the leading companies in auto coatings, conducts an annual study that examines color trends. 

While black, white and silver have dominated the color palette in recent years, shades of green and other earth tones are expected to experience a surge in popularity. Green was once associated with an eco-friendly image, but more recently it has become associated with responsibility, individuality and harmony. 

"With new technologies, new models and new mobility concepts, a shift in values is on the horizon," said Mark Gutjahr, head of Design Europe at BASF. "In this context, green as the color of growth and a new beginning is playing a key role." 

Other earth tones, like blues, bronzes and browns, started gaining popularity last year. Although these shades may not make a difference on your fuel economy or vehicle maintenance, they do convey something about you - so you may want to think outside the box when shopping for your next ride. 

Back to news