GM to make triumphant return to the Super Bowl

August 26, 2013 12:00 AM

Viewers who turned into the most recent Super Bowl were treated to a range of top-notch automobile commercials, although none of them were from General Motors. The conglomerate decided to sit out the 2013 event due to the pricey nature of the ad slots, as a single 30-second spot cost upwards of $3.8 million, AutoBlog reported. However, a combination of slightly lower prices and more impressive car models has forced GM to get back in the game. 

Chevrolet, one of GM's premier brands, has already purchased ad time for the 2014 Super Bowl, scheduled for Feb. 2. Variety reported that the automaker, which plans on launching 12 new models between mid-2013 and the end of 2014, will use the commercials to showcase its offerings. 

"The timing of Super Bowl XLVIII lines up perfectly with our aggressive car and truck launch plans," said Tim Mahoney, global chief marketing officer for Chevrolet, in a statement. "The Super Bowl is a great stage for showcasing the Chevrolet brand and our newest cars and trucks." 

The 2014 prices are not much more than those of 2013, but GM is no longer trying to make major cuts to its spending with regard to marketing. Instead, it plans on highlighting all of the stylish options with low vehicle maintenance and great amenities that drivers can choose from in 2014. 

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