GM plans to continue updating models

March 27, 2013 12:00 AM

General Motors (GM) is making waves with recent redesigns of some of its models, and it looks like the trend will continue in the near future. The manufacturer announced that it plans to redesign or replace up to 90 percent of its vehicles in North America between now and 2016, The Detroit Free Press reports. 

In the next year alone, GM plans to update nearly 40 percent of its available products, with revamps coming for brands like Corvette, Chevrolet and Cadillac. The most recent of these changes is to the Cadillac ATS, which has been updated to improve its standing in the luxury market. 

"Our big thing that we're driving for is cultural relevance," Don Butler, vice president of marketing for Cadillac, told Fox Business. "We still have a big challenge to be thought of and spoken of in the same breath as BMW and Mercedes." 

Changing its car offerings will also allow GM to alter how it produces vehicles, including cutting down on high costs, setting up easy scheduled maintenance and lessening environmental impact. If all goes according to plan, the company could be making big strides toward developing cars that appeal to the general public.  

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