Several months ago, General Motors publicly denounced the effectiveness of Facebook advertising, kicking off a major debate about the value of ads on the social media site. GM lambasted the advertising on the site, saying it spend more than $10 million on ads for little effect. What's more, the automaker did so two days before the social media giant's IPO - which may have played a role in why the stock didn't do so well over the first few weeks.
Now, it appears the two companies may soon "friend" each other again. According to The Wall Street Journal, GM global marketing chief Joel Ewanick and Facebookâs global head of sales Carolyn Everson met at the Cannes Lions Festival of Creativity in France two weeks ago. The meeting was reportedly positive, and since then GM CEO Dan Akerson and Facebook marketing chief Sheryl Sandberg have held several discussions regarding a possible return to Facebook advertising.
Neither company has publicly commented on the possible reunion, but the move would be a big one for Facebook's reputation. After GM's announcement it was pulling out of Facebook advertising, several other automakers, including Ford, said they disagreed and found the site's ads valuable.