Ford teams up with Variety for teen safety campaign

September 18, 2012 12:00 AM

Ford Motor Company is teaming up with Variety to call attention to teen driving safety. The automaker will be promoting its Driving Skills for Life program, which teaches the importance of safe practices.

The partnership will kick off at Variety's Power of Youth Event, which honors young entertainers and their philanthropic actions. Guests at this year's event include Vanessa Hudgens, Jordin Sparks and The Jonas Brothers.

According to the National Highway Traffic Safety Administration, teenage drivers and passengers are one of the age groups least likely to wear seatbelts, and 16-year-olds have higher crash rates than drivers of any other age.

"We are excited to take part in an event that recognizes the commitment of young people to making a positive difference," said Jim Vella, president, Ford Motor Company Fund. "This is also a great opportunity for Ford to help elevate the conversation around teen driving safety."

In addition to this program, Ford has done some vehicle maintenance to add several features to its newer models that are designed for safety. A tool called "No Belt, No Tunes" mutes the audio system until the driver and passenger are buckled in, and a "Do Not Disturb" function works to block incoming calls and text messages. Park assist tools are also available. 

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