Ford has best-ever hybrid sales

July 24, 2013 12:00 AM

Ford recently announced that it has broken records with its quarterly sales of hybrid vehicles. In the second quarter of 2013, the automaker sold 24, 217 hybrids - a whopping 517 percent increase from the same time last year and a 15 percent jump from the first three months of the year. 

The uptick in sales was fueled by the offerings that Ford has on the market. Models like the C-MAX and Fusion hybrids are powering a lot of the transactions, especially in nontraditional hybrid markets. With a diverse array of vehicles catering to a wide range of drivers, the manufacturer is seeing demand for its vehicles grow, as evidenced by its market share, which jumped to 16 percent. That represents a 12-point growth from the mid-point of last year.  

"Customers have come to expect fuel economy and leading technology with every new vehicle Ford delivers," said Jim Farley, an executive vice president of global marketing for the brand. "Our newest hybrids are contributing to Ford's growth and share gains, while bringing new customers into the showroom in nontraditional hybrid markets." 

More drivers are drawn to Ford's hybrids because of the pricing, easy vehicle maintenance and sleek looks, and with several environmentally friendly models in the pipeline, motorists will soon have even more cars to choose from. 

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