Ford Fusion demand outpacing supply

June 17, 2013 12:00 AM

The 2013 Ford Fusion has already made waves as one of the most popular midsize sedans on the market. In fact, the model is garnering so much attention that supplies are running low. 

According to The Detroit News, Ford currently has a 39-day supply of the Fusion. The normal reserve supply is supposed to amount to about 60 days, however, meaning that there could be a crunch for available models if the demand stays at its current level. To meet customer demand, Ford is pushing its North American manufacturers to produce the vehicle and will rush the completed models to areas where the demand is the highest, AutoBlog reports. 

The Fusion's popularity is part of the growing segment of midsize cars, which includes top selections like the Toyota Camry and Nissan Altima. Drivers are attracted to these models thanks to a relatively affordable price point, as well as easy vehicle maintenance and impressive durability. 

"Although midsize is still the best-selling segment, in terms of growth, things have stabilized," Alec Gutierrez, a senior analyst for Kelley Blue Book, told The Detroit News. "With such competitive products from the four automakers, it's going to be a very, very tight race to try and own the segment outright." 

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