Automakers have been upping their game recently, jazzing up new car models with the latest and greatest features, safety precautions and entertainment systems. But now drivers want even better navigation systems included in their purchases, and they want them to have improved voice control recognitions and more smartphone-like capabilities.
According to a study from J.D. Power and Associates, while people believe their new in-car navigation systems are better than previous ones, the satisfaction rate is dropping rapidly. Drivers want the technology to be easy-to-use with a clean display screen, fast directions and correct routing, but the vehicle maintenance needed to have all of these capabilities in a car is not yet up to par.
"We're seeing a demand from owners for connectivity with not only other in-vehicle systems, but also their own equipment and smartphone," said Mike VanNieuwkuyk, an executive director at J.D. Power and Associates. "Navigation systems are no longer viewed as a stand-alone component, but as part of a media, safety and infotainment package, and are expected to seamlessly work together, but in many cases are falling short of owner expectations."
In lieu of in-car systems, many drivers are turning to their smartphones, which offer state-of-the-art navigation, free entertainment apps and more. As these devices can be easily connected to most new cars, more owners are taking advantage of the technology to customize their driving experience with the help of their phones.