Drivers searching for better fuel economy

November 5, 2013 12:00 AM

When it comes to buying new or used cars, drivers typically look for safety features, performance and impressive interiors. However, those qualities are not at the top of most wish lists - that belongs to fuel economy, which many drivers claim is the most important factor they look for in a vehicle. 

According to a recent survey from Morpace Inc., 68 percent of motorists would sacrifice driving performance for better fuel economy. Despite the urge to find vehicles with solid mileage, only 28 percent of owners are satisfied with their current fuel economy. Additionally, only 48 percent of people would be willing to pay more for a car that is environmentally friendly. 

"What is obvious this year is that fuel economy continues to have a significant impact on consumers," said Bryan Krulikowski, vice president of automotive for Morpace. "Powertrain is a critical issue today because consumers are making buying decisions based largely on powertrain performance. Aside from vehicle quality, fuel economy reigns king among vehicle owners." 

Fuel economy may be the most important characteristic drivers are looking for, many are also searching for options that offer easy vehicle maintenance. Because auto repair can be difficult for hybrids or electric cars, that may add another layer of difficulty that turns buyers off. 

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