Drivers change their shopping habits

January 27, 2015 06:02 PM
When money is tight, motorists usually pick their cars based on budgets first and foremost. While the bottom line is important at any time, it becomes even more glaring when drivers must also concern themselves with the high cost of gas and other secondary expenses. Recently, however, drivers are turning from value to special features and amenities, focusing instead on what they want out of a new vehicle. recently released its 2015 Automotive Buyer Influence Study. The report noted that as many as 61 percent of buyers said they purchased their latest vehicle because they wanted it, not because they needed it. That may seem like a small distinction, but it carries a lot of weight within the auto industry. It's a sign that people have more disposable income to spend and are choosing to allocate it toward vehicles. It also signifies that there's some available features that are drawing customers into the car market. "This is another great indicator for the overall state of the automotive industry," said Jared Rowe, president of "When consumers start to make big purchases out of desire rather than necessity, they are clearly showing more confidence about their personal financial situations." The study also found that drivers are changing the way they shop for cars. Whereas setting a budget was once the most important step, today's motorists are changing things up. About 64 percent reported conducting research into potential models first and then making financial decisions. As drivers go back to shopping for their wants rather than needs, they must prioritize car care. Those same features that attract attention from the public need to be maintained to ensure they continue operating at a high level. Although this scheduled maintenance may seem like an inconvenience at first, it's essential for any vehicle.
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