Dodge Ram can't decide on a name for its new sports truck

February 18, 2011 12:00 AM

While many consumers can buy the Dodge Ram Tradesman with V-8 power at a budget-friendly price, Chrysler is currently building a sportier version of the truck. The only problem is that the automaker can't think of a good name for it, reports MotorTrend.

Press kits call the truck the Adventurer, but officials at Ram admit that this is just a working title. The model was announced much earlier than planned because of the high demand for the Tradesman.

Since Ram is targeting different audiences for each truck, the decision to release information about the "Adventurer" will hopefully keep first-time truck buyers away from the Tradesman, which is geared towards commercial drivers. Both models, however, are marketed as being affordable vehicles.

"This is going to be a great looking sports truck," says Ram CEO Fred Diaz of the unnamed vehicle. "A buyer will be able to drive off in a new Hemi-powered Ram with money leftover for other things, like Mopar accessories."

The Tradesmen and "Adventurer" come with a 5-speed automatic transmission and a 5.7-liter Hemi V-8 engine that boasts 390-horsepower.

Expected base price for the "Adventurer" (MotorTrend suggests calling the model "CSS" or "Warlock") is $24,805. 

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