General Motors (GM) and Disney teamed up to recreate the Test Track ride at Epcot Center, giving visitors an inside look at the future of auto design with a unique, multi-sensory experience. GM has been involved with the Test Track since its opening in 1982 and now has revamped the display to feature upgraded displays and more futuristic offerings.
The attraction gives visitors the opportunity to create their own car designs - from the color to the tires - before virtually testing them out on the track. Then, these new drivers can look at performance data, tweak their creations with some auto repair and even come up with commercials to advertise their models.
"The reimagined Test Track portrays an optimistic view of the future, and reflects the deep collaboration between Disney and Chevrolet on both the design and the overall experience," said Eric Jacobson, senior vice president of Walt Disney Imagineering. "It's a thrilling attraction supported by rich exhibit displays and interactive elements that bring guests directly into the design process - with a few surprises thrown in."
Professionals from Disney and Chevrolet spent 18 months working on the new Test Track, which will reopen on December 6 after being closed for renovations since April. GM hopes that the experience will help inspire young people to take an interest in the creative process behind car design, according to USA Today.