Car marketing assisted by placement in famous films

February 16, 2012 12:00 AM

Although traditional commercials are the most common form of advertising, nearly all automakers have dipped their toes into Hollywood at some point, featuring their vehicles in some of the most famous films of all time.

Monsters and Critics reports that movies can have a huge effect on a car's reputation with the general public. Prominent examples include Steve McQueen helping to popularize the Ford Mustang in "Bullitt," James Bond's preference for the Aston Martin DB5, and the modern partnership between the "Transformers" franchise and General Motors.

"For carmakers the presence in a film is the perfect addition to the classic advertisement," Johannes Schulz, head of product placement for BMW, told the news source. "You can reach an entirely different public and in the best case reveal a car before the sales start in the company of famous stars. The more popular a film and the more famous the main actor is, the bigger the impact."

Drivers may not have a vehicle worthy of immortality on the silver screen, but that doesn't mean they shouldn't pay attention to auto maintenance. Regular tune-ups and oil changes can assist drivers with avoiding car repairs and keeping their vehicle on the road longer.

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