Car buyers prefer good values to new designs

April 12, 2013 12:00 AM

When it comes to buying a car, it's all about value. According to a survey from, about 57 percent of car shoppers don't think it's necessary to have the latest redesign of a specific model, and another 79 percent would rather jump on a good deal for an automobile than wait for a more expensive, updated version. 

USA Today reports that many current car buyers want to find automobiles that have superior connectivity. Having the latest technology is extremely important for prospective drivers, but because it's constantly being changed and developed, many are making peace with the fact that it's nearly impossible to find a vehicle with all of the newest updates. 

"From computers to phones to TVs and even cars, the next 'new' release seems to be always just around the corner, making it harder for people to have the latest and greatest for very long," said Rick Wainschel, a vice president at "In that environment, especially with such a large purchase as a car, many consumers seem to feel that good is good enough, particularly if it will save them some green."

Used cars can still be a good investment, especially as more pre-owned models that enter the market are equipped with some kinds of technology that are attractive to buyers. Having an auto repair franchise install some other features, such as satellite radio or MP3 adapters, is also an option for people who would rather save money on the car and invest in select upgrades. 

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