Cadillacs have always shined bright in the spotlight, but rarely do they show up in at non-automobile festivals and events.
At the Vail Film Festival, however, Cadillac will be on hand to prove the best seats in the house could soon be found in a luxury sedan, crossover or SUV model.
People attending the event in Colorado's chicest ski town will get the chance to experience watching a series of short films in one of the following: the 2011 Escalade Platinum, CTS Sport Wagon and SRX Crossover.
Each car has a 10-speaker Bose 5.1 digital surround sound system. In the Escalade, there are four display screens - one in the front dash, two in the back of the front head rests and another that folds down in the rear.
"The passenger entertainment systems in our Cadillacs truly bring the movie experience into the vehicle," said Don Butler, vice president of Cadillac marketing. "We thought the Vail Film Festival provided a great opportunity to showcase our latest technology and also give attendees another way to enjoy these fine films."
Cadillac models will provide transportation for all VIP festival attendees, giving the stars superior treatment that the brand is so often associated with.