BMW has announced that it broke several company sales records during the first half of the year, as it cemented its position atop the best-selling luxury brands in the country.
The German automaker sold 833,366 vehicles during the first six months of the year, which includes the Rolls Royce and Mini brands. That figure represents a new high for the luxury brand, which grew 20 percent over that time period compared to 2010.
Despite being a slow month for automakers, BMW sales picked up in June. The brand moved 165,855 vehicles during the month, which was also a company record for June and an increase of 16 percent over 2010.
BMW sales chief Ian Robertson said he was pleased with the sales totals, but cautioned analysts not to overestimate the brand in the second half of the year, as the high sales were unlikely to be sustained.
"We have just achieved another record month in sales and the best six months in our company’s history," Robertson said in a statement. "We aim to continue our balanced growth, in both mature and emerging markets. Due to the model cycle and the year-on-year base effect we do anticipate a somewhat slower rate of growth in the second half of the year."