When most people think of Infiniti, their minds likely go to topics like vehicle maintenance, fuel efficiency or even plans for their own future car repair. However, during this ongoing college basketball season, sports fans around the U.S. may be associating the brand with a more charitable endeavor.
The brand is partnering with the NCAA and the National Association of Basketball Coaches to launch the fourth year of the "Infiniti Coaches' Charity Challenge," which raises money for various organizations with the help of some high-profile head coaches. This year, 48 coaches are taking part, with all of the leaders going head to head in online voting to determine which charities will take home the big prizes.
"Infiniti, as an NCAA corporate partner, has found a way to include fans and bring some of the most successful, competitive college coaches together to support worthy causes and give back to the communities that support them and NCAA student-athletes," said Keith Martin, a managing director for the NCAA.
Thad Matta, the current head coach of the Ohio State University men's basketball team, looks like the coach to beat. In the past two years, he has emerged as the champion, winning the $100,000 grand prize for his charity, the Ronald McDonald House of Central Ohio.