Earning loyalty from drivers isn't easy. Brands have to provide just the right blend of value, fuel efficiency and performance to strike a chord with motorists, and they have to keep up this stellar showing over a large amount of time. Chrysler is one manufacturer that has excelled in this regard, and this year, four of its vehicles were recognized for inspiring brand loyalty.
Each year, the Polk Automotive Loyalty Awards are handed out by IHS Automotive to the vehicles that drivers like enough to choose over and over again. After an analysis of the 7.4 million people who bought new cars in 2013, Chrysler had four vehicles earn accolades for the year. The Town & Country was named a recipient for the 13th straight year, while the Jeep Grand Cherokee, Jeep Wrangler, Dodge Challenger and Fiat 500 also took home the top prize for their respective segments.
"Winning five Polk Automotive Loyalty Awards is proof-positive of Chrysler Group's drive to build the best vehicles on the market," said Reid Bigland, head of U.S. sales for the Chrysler Group. "Customers will only come back if they trust their vehicles to deliver flawless quality and reliability, and these awards speak volumes about Chrysler Group's extensive vehicle lineup."
Many things may cause a driver to return to a specific brand, but one of the most significant is value. No one wants to pay an outrageous sticker price only to have to cough up cash for unexpected auto repair, and the reliability offered by Chrysler vehicles can go a long way toward providing peace of mind to drivers.